Faculty of Arts,Humanities and Social Sciences
Department of Mass CommunicationRATIONALE
Technology is transforming the communication industries in ways not previously seen. The Christian University of Rwanda (CHUR), Faculty of Arts, Socio-Sciences, through its Three departments. in School of Mass Communication (SMC) and the “Innovative Public Relations Centre” is embracing these changes, creating a hub of innovative digital laboratories, convergent newsrooms and media properties, and embracing an integrated curriculum that enables its students to graduate ready to harness the potential of digital media for both journalism and strategic communication.
Department of JournalismRATIONALE
The programme will build core competences to work in media houses, enter policy research, development studies in the field, or indeed pursue higher studies to go on to being teachers and researchers in the field. It will allow students to acquire technical skills in various areas of mass journalism, theoretical knowledge and perspectives which determine their nature and use, and a historical and social understanding of their dynamics, which is so important in a metamorphosing, unequal, globalized world where the power and ownership of the means of communication may change the fate of nations.
Department of Public RelationsCourses Include
Public Relations in a Digital World ‐ You will examine the dramatic impact of the Internet and a 24/7 media environment on the public relations process. Legal Aspects of Social Media and Public Relations ‐ In this course, you will investigate the spectrum of legal and ethical considerations that guide the responsible and ethical execution of PR project planning within an organization. Advanced Writing for Public Relations Professionals ‐ You will explore the advanced skills of writing PR material for the web and print and online media channels. Innovative Public Relations Tools and Resources ‐ This course lets you examine the unique characteristics of popular technologies such as social networks, real-time media, and content sharing. Events Marketing and Production ‐ You will explore the role of public and digital events that support PR efforts and how these events generate awareness for their clients and/or company.